By Nightengale Ben-Onyeukwu
For 13 years, Honest G Music has been a vibrant force in Nigeria’s music scene. Led by the passionate Williams Loveday Nwagboso, the studio isn’t just about creating music; it’s about cultivating genuine talent and crafting honest sounds that resonate with listeners.
Honest G Music prioritises raw talent and empowers up-and-coming artists. They offer a platform for these rising stars to express their unique voices and stories. Their dedication results in a diverse soundscape, encompassing soulful gospel that uplifts the spirit, pulsating Afrobeat rhythms that get your body moving, and thought-provoking hip-hop verses that paint vivid narratives.
This dedication to authenticity extends beyond the studio walls. Nwagboso, a tireless advocate for his artists, leads the charge in promoting their work. Through radio appearances and electrifying performances, they strive to build a loyal fanbase for their artists, one honest beat at a time.
As Honest G Music continues its journey, one thing remains constant: their commitment to nurturing Nigerian talent and creating music that reflects the true spirit of the country.
Can
you please introduce yourself and tell us about your role as the CEO of Honest
G Music?
Hello everyone, I’m Williams Loveday Nwagboso, CEO of
Honest G Music. I hail from the Igbo lineage of Ndoki in Ukwa, Abia State,
Nigeria, and grew up in a family of five, with me being the lastborn. My
educational journey led me to the northern part of Nigeria, specifically Niger
State.
In my role as CEO, I wear many hats. My primary focus is
ensuring that our music stays true to our name—honest. I’m committed to staying
true to our sound and ensuring our artists get the recognition they deserve.
Our promotional efforts are relentless because I believe in the talent we have,
and I won't rest until our music reaches the masses.
Could
you share a bit about the artists you work with and the type of music your
studio produces?
Speaking of our artists, we’ve had the privilege of
working with a diverse range of talent, including Bahbah Richie, DJ Ogboy, JP
Emotion, Star C, T Spice, and many others—over 500 in total.
As for the music we produce at Honest G Music, we cover a
wide spectrum. From uplifting gospel tunes to infectious Afrobeat rhythms, from
the pulse of hip-hop to the smooth vibes of reggae, our studio is a melting pot
of musical genres. We strive to create music that resonates with diverse
audiences while maintaining an authentic and honest expression of our artistry.
How
long has Honest G Music been in existence, and what inspired you to start your
own music studio?
Honest G Music has been around for 13 years now. I
started my own music studio because I realised it was the best way to support
young artists in the streets and also help myself financially. Running a studio
requires money, and I knew it wouldn't be easy, but I was determined to make it
work.
You recently spearheaded a tour with your team visiting
different radio stations. Can you tell us more about that experience and its
purpose?
Yes, indeed, we’ve embarked on a tour visiting various
radio stations to promote our music and engage with listeners. So far, we’ve
had the pleasure of visiting four stations: Real FM, Buzz FM, Redemption FM,
and AKBC Radio FM.
Each visit was a unique experience filled with excitement
and anticipation. It was an opportunity for us to showcase our music, share our
stories, and connect with the audience on a personal level.
At each station, we were warmly welcomed by the staff and
given the chance to talk about our journey in the music industry, the
inspiration behind our songs, and our vision for the future. We also had the
privilege of hearing feedback directly from the listeners, which was invaluable
in understanding their preferences and interests.
The purpose of this tour was multi-faceted. Firstly, it
allowed us to reach a wider audience and increase awareness of our music.
Secondly, it provided us with a platform to build relationships with radio
hosts and industry professionals, which could lead to future collaborations and
opportunities. Lastly, it reinforced our commitment to grassroots promotion and
engagement, ensuring that our music resonates with local communities and
beyond.
Overall, the tour has been an enriching experience, and
we look forward to continuing our journey of sharing our music with the world,
one radio station at a time.
What
would you say is the finest recorded music to come out of Honest G Music so
far, and why?
‘Dara,’ ‘Kapital No,’ ‘My Hustle,’ ‘Money Matters,’ and ‘Na
De Way’ by BahBah Richie are undoubtedly some of the standout recordings from
Honest G Music. This collection of tracks captures attention, with its thematic
depth and musical brilliance. It addresses the universal struggle for financial
stability while emphasizing the importance of staying true to oneself. BahBah
Richie’s emotive vocals and compelling storytelling further elevate the songs,
making them a must-listen for anyone seeking authentic and impactful music.
What
are some of the biggest achievements Honest G Music has accomplished since its
establishment?
Through the grace of God, I’ve tirelessly poured my
energy into various endeavours, always striving to give my best. However, my
primary passion lies in nurturing the talent of artists, with a particular
focus on individuals like Bahbah Richie.
Looking
ahead, where do you envision Honest G Music in the next three to five years?
Looking ahead, I envision Honest G Music reaching new
heights in the next three to five years. With a message that resonates deeply,
I see us expanding our reach globally, sharing our music and stories with
audiences around the world.
What
advice would you give to aspiring musicians or individuals looking to venture
into the music industry, particularly in your genre?
My advice to aspiring musicians or those looking to enter
the music industry, especially in our genre, is to approach music as a business
venture. Many perceive music solely as a creative pursuit, but understanding
its business side is equally crucial. Learn about marketing, promotion,
contracts, and finances to navigate the industry effectively.
Networking is essential; connect with fellow musicians,
producers, promoters, and industry professionals. Collaborate with others,
attend events, and utilize social media to build your presence.
Stay true to your artistic vision and values.
Authenticity resonates with audiences and sets you apart in a competitive
industry. With dedication, strategic planning, and authenticity, you can turn
your passion for music into a successful career.
Aside
from music production, do you have any other passions or interests? Could you
tell us a bit about them?
Aside from music production, I have several other
passions and interests. I enjoy creating skits, particularly comedic ones,
which allows me to showcase my sense of humor and storytelling abilities.
Additionally, I have a keen interest in movies, both watching and producing
them. In fact, I own a movie house where people can come together to enjoy
films.
Furthermore, I’m involved in event planning, leveraging
my organizational skills to create memorable experiences for various occasions.
Whether it's a concert, a festival, or a corporate event, I enjoy the process
of bringing people together through carefully curated events.
Overall, these diverse interests complement my work in
music production, allowing me to explore different avenues of creativity and
expression.
Lastly,
could you explain the significance of the ‘G’ in Honest G Music and why you
chose that name for your studio?
Lastly, the significance of the ‘G’ in Honest G Music
stems from my school days when I was affectionately called ‘G’ for ‘General.’
The name Honest-G reflects my commitment to honesty and integrity in all
aspects of my life and work. It signifies that I am honest and genuine in my
dealings with others, both personally and professionally.
Find them on:
Twitter: @HonestGMusic1
Facebook: Honest G Blissful
YouTube: @honestgtv042
Whatsapp: 09079849319
Here are the links to find more about Honest G Music:
Songwhip: https://songwhip.com/honestg
Audiomack: https://audiomack.com/honestg
Download ‘Bless Your Child’ video: https://9jaflaver.com/download-video-honest-g-bless-your-child/
https://alabareports.com/?s=Honest+g
https://eyesoflagos.com/2022/08/10/honest-g-hustle/
Good one
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